MBF Knowledge Base

Terminology U-Z

Viral marketing: A marketing strategy that encourages email recipients to pass along messages to others in order to generate additional exposure.

Virus: A program, macro or fragment of code that causes damage and can be quickly spread through Web sites or email.

Whitelist: A list of pre-authorized email addresses from which email messages can be delivered regardless of spam filters.

Worm: Malicious code that is often spread through an executable attachment in an email message.